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The Shop

Bringing you a carefully curated collection of goods with a give-back mission that supports adventure, innovation, conservation, and community.

LAKE Magazine

LAKE sets a precedent for life outdoors. Filled with award-winning design and content inspired by the people doing the things, LAKE boasts stories of the outdoors and how people enjoy life in lake country.

Go Adventure

We love the idea of the unknown, and we celebrate those bold enough to explore it.

The Company We Keep

We believe we are only as good a the company we keep. That's why we collaborate with people and brands that are innovative; that value social good, conservation, and sustainability; that love the idea of strong community and are always up for a great adventure.

The Adventure Issue

The Lens on Lake Culture.

LAKE Magazine Subscription


The lens on lake culture delivered right to your door.

LAKE Magazine sets a precedent for life outdoors. Filled with award-winning design and content inspired by the people doing the things, LAKE Magazine boasts stories of the outdoors and how people enjoy life in lake country. 

OUTDOORS, ADVENTURE, GEAR, LIFESTYLE and everything in between.